Take a minute and think about how business in your life time have had to adapt to the new times. Not just their products or how they make their products but how they market those products. Telemarketing was once all the rave and I can remember when the phone in our house would ring all the time with people trying to sell my parents something. Commercials are another tool that seen a big turn in my life time. Both of these marketing tools have not been as successful has they have in the past. With new technologies the times have changed. We got blocks on our phone for telemarketers, and now with recording live TV and things like netflix these marketing strategies have seen a plummet in my life time.
This brings me to think that Social Media is the new rave in marketing. You can watch a commercial or go to any company web site without a link to their Twitter, Facebook, or both. This is the new revolution in the marketing world. Americans get bored with things very easily and Social Media is no where close to this yet! I think this is a marketing tool that is still very young and not yet seen it's best days. With the younger generation that has grown up around these tools and has seen the explosion of Facebook and Twitter has a bright future learning and mastering this tool for it's marketing purposes. Just like business men and women used the tools of their time to market their company and their products.
Social media has exploded in last five years and isn't slowing down anytime soon. The business world was smart to jump in and use this tool to their benefit, but not all things are good for business with social media. The purpose of this blog is open that conversation of what is good, what is bad, what works, what doesn't work, and how this new tool social media can used.
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